The Ultimate Guide to Appointment Setting

One of my team members walked into a store the other day and texted me: “Halloween already?!” It was mid-July. Too early for pumpkins and skeletons? Maybe. But for sales teams, it’s a subtle nudge we can’t ignore. Because the truth is...

If your sales pipeline feels quiet right now, you’re not alone. Summer slows down. Calendars empty out. Voicemails stack up unanswered. But here’s the part most teams miss: This silence isn’t a sign to stop. It’s a signal to start preparing. Because the storm is coming.

Appointment setting has a reputation problem. Too many people think it’s just about racking up meetings. Push out enough emails, make enough dials, and eventually something sticks, right? But if you’ve been in sales long enough, you know better.

Summer slowdowns don’t have to stall your pipeline. Learn how to keep your sales team active, engaged, and closing strong during Q2 and beyond.

Let’s face it: the economy is unpredictable. Inflation climbs, tariffs are implemented, interest rates shift, and buyers get cautious. When that happens, your pipeline can take a hit—and if you don’t respond the right way, you could find yourself in panic mode… or worse, silence. But here's what I’ve learned (the hard way): Panic doesn’t fix slowdowns. Strategy does.