When most people hear “lead generation,” they picture a headset, a script, and a flood of phone calls. And while that model still exists, the landscape has shifted. A lot.
If you’re a sales leader, facilities director, or service-based business owner relying on outbound efforts to grow, you need to know this:
Not all lead generation is created equal.
And not every company claiming to help your sales team is doing it in a way that actually supports your revenue goals. Let
If it feels like you're doing everything right but still being ignored, you're not alone.
We’ve entered a new era of prospecting. And if you're still using the same strategies that worked in 2021, you're not just behind—you might be invisible.
A few years ago, I was working with a client who was so close to landing a six-figure facilities maintenance contract. The opportunity was warm. The decision-maker was engaged. Everything was lined up beautifully.
Until one follow-up email derailed it.
Picture this: It’s 7:30am. You’re sipping coffee, trying to get your head into the day, when you look out the window and see your neighbor being dragged down the sidewalk by a floppy, golden-furred ball of chaos.
The puppy? Adorable. The behavior? Absolute madness.
