About
Appointments By Design
Business development built on real conversations.
We help established service-based businesses reconnect with opportunities through thoughtful outreach, consistent follow-up, and personal communication that keeps business moving.
Get to know ABD
At Appointments by Design, we believe business development works best when it is personal, consistent, and built around real conversations.
We support established service-based businesses that need help reaching the right people, following up with consistency, and turning interest into qualified opportunities.
Our foundation is in facilities and B2B sales, where timing, trust, decision-maker access, and long buying cycles matter. Over the years, we have worked across industries including commercial cleaning, landscaping, maintenance, insurance, business services, and more.
But the need for better follow-up is not limited to one market.
Many businesses already have opportunities sitting in front of them — warm leads, past inquiries, consultation requests, CRM contacts, stalled conversations, or prospects who showed interest and then went quiet.
That is where ABD comes in.
We help businesses reconnect with those opportunities through thoughtful outreach, disciplined follow-up, and human communication that keeps the right conversations moving.
Our Pledge
We do not believe in volume-based outreach, generic scripts, or chasing activity for the sake of activity.
When you work with Appointments by Design, you get a business development partner who takes the time to understand your business, your goals, your audience, and the opportunities worth pursuing.
We support your team with strategic outreach, consistent follow-up, prospect communication, and clear insight into the conversations happening in your pipeline.
Our goal is not to fill your calendar with poor-fit meetings.
Our goal is to help you create better conversations with people who have real potential to move.
Learn more about our pledge to you
Why Businesses Partner With ABD
Appointments by Design is not a call center, a script-reading service, or a volume-based lead generation company.
We are a boutique business development partner that understands how much trust, timing, and follow-through matter in service-based sales.
We take the time to learn your business and your prospect’s business so outreach feels informed, professional, and aligned with the way you want to be represented.
Whether we are helping a B2B sales team reach decision-makers or helping an appointment-based business reconnect with warm leads, our work is grounded in the same principle:
Good opportunities should not sit untouched.
Ready to Turn Missed Follow-Up Into Real Opportunity?
If your business has leads, inquiries, CRM contacts, or stalled conversations that are not being followed up with consistently, ABD can help.
Let’s build a business development and follow-up process that brings the right people back into real conversation — and gives your team more room to focus on closing the right opportunities.
Meet the Team
Andrea Goodman has spent more than 25 years in sales and business development, working across industries including facilities management, commercial services, construction, and professional services.
She's learned that successful business development isn't simply about making more calls or filling more calendars. It's about understanding people, recognizing opportunities, and knowing how to keep conversations moving.
That belief is at the heart of Appointments by Design.Andrea built ABD around a more personal approach to business development, combining strategic outreach, relationship-building, consistent follow-up, and the kind of prospect insight that helps businesses make better decisions.
Her work began with B2B sales and facilities-related industries, but her approach also translates to established service businesses where inquiries, consultations, and promising opportunities can stall without thoughtful follow-up.
Andrea believes there's almost always more to a sales conversation than what's being said. Sometimes the timing isn't right. Sometimes the prospect needs more information. And sometimes someone just needs to pick up the phone and have a real conversation.
Outside of business, Andrea enjoys traveling, trying new foods, and playing soccer. She's also known for looking at challenges a little differently, often finding opportunities others have overlooked.Her philosophy is simple: Better conversations create better opportunities.
Andrea Goodman
Founder | Appointments by Design
Gary Goodman
Chief Financial Officer | Appointments by Design
Gary Goodman brings more than 20 years of experience in accounting, consulting, and tax services, with experience across construction, engineering, HVAC, legal, medical, and entertainment industries.
As CFO of Appointments by Design, Gary brings a financial and operational perspective to the business. His broad industry experience complements ABD's relationship-driven approach to business development.
Outside of work, Gary is a dedicated Philadelphia Eagles fan who enjoys exploring new foods and spending time in the garden.