Business Development Insights

Real-world perspective on outreach, follow-up, sales conversations, and the opportunities most businesses leave sitting in the pipeline.

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From The Buyers Chair

From the Stands to the Strategy Room: What the Philadelphia Union Taught Me About Sales Teams

I’ve been a Philadelphia Union fan for three years… But last week was my first time seeing them live. And wow—TV doesn’t do it justice. The intensity. The physicality. The nonstop strategy. You could feel the shifts in momentum. The fans? Fully committed. It’s Philly so you know you’ve got cheering, heckling, even shouting advice when things got dicey. (Every Philly fan becomes a coach eventually, right?)

Cat Markel

Aug 5, 20252 min read

Yellow background with the caption: It's okay to be a prepper: Why smart sales teams prepare now

Don’t Wait for Q4: Why Smart Sales Teams Prepare Now

One of my team members walked into a store the other day and texted me: “Halloween already?!” It was mid-July. Too early for pumpkins and skeletons? Maybe. But for sales teams, it’s a subtle nudge we can’t ignore. Because the truth is...

Follow-Up & Pipeline

Andrea Goodman

Jul 7, 20253 min read