Business Development Insights

Automated phone systems are designed to improve efficiency, but poor call routing can create obstacles for customers, prospects, and potential business partners. When callers cannot identify or reach the right person, businesses risk losing valuable conversations and opportunities before they even begin.

My daughter is about a year away from buying a home, so she follows several neighborhood groups and recently sent me a post that caught my attention. A homeowner was promoting an upcoming open house and included a glowing recommendation for the realtor. A couple of weeks later, another homeowner posted about another open house and gave the same realtor an equally enthusiastic endorsement. What exactly are they recommending? The house hadn’t sold yet. There hadn’t been a

Some of the companies reaching out to me sell CRM, sales training, and sales support services. You would think these companies would be closely watching how buyers want to engage today. But I experienced something that felt a little outdated. Calendar invites. Suggested meeting dates. Multiple follow-ups. The interesting part? We had never actually had a conversation.

Recently, one of our reps called a medical facility and spoke with the receptionist. She wasn’t the decision maker, and she didn’t pretend to be. What she did say was, “Send an email with the subject line ‘Inquiry for Medical Cleaning Services.’ The manager is out today, but It usually starts with something small, obvious, and technically “not in the scope.” A cleaner finishes the sink, walks past visible dirt on the inside of a window, and says, “That’s extra. It’s not

Let me tell you where buyers start to lose trust. It usually starts with something small, obvious, and technically “not in the scope.” A cleaner finishes the sink, walks past visible dirt on the inside of a window, and says, “That’s extra. It’s not in the scope.”