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Business Development Insights
Real-world perspective on outreach, follow-up, sales conversations, and the opportunities most businesses leave sitting in the pipeline.
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From the Stands to the Strategy Room: What the Philadelphia Union Taught Me About Sales Teams
I’ve been a Philadelphia Union fan for three years… But last week was my first time seeing them live. And wow—TV doesn’t do it justice.
The intensity. The physicality. The nonstop strategy.
You could feel the shifts in momentum.
The fans? Fully committed. It’s Philly so you know you’ve got cheering, heckling, even shouting advice when things got dicey. (Every Philly fan becomes a coach eventually, right?)
Cat Markel
Aug 5, 20252 min read
From Cold Calls to Closed Deals: How Client X Found Their “Don Draper” in Appointment Setting: How a Service-Based Business Turned 10 Hours a Week Into Real Sales Momentum
Could Your Sales Strategy Use a Little Mad Men Magic? Don Draper didn’t waste time on lukewarm leads or meaningless meetings. He knew how to walk into a room with confidence, pitch with precision, and close with impact. But even Don Draper needed someone to get him in the room. That’s where Appointments by Design came in for Client X—a B2B services firm who had seen it all: flaky meetings, unqualified prospects, and “appointments” that were really just people trying to end th
Andrea Goodman
May 7, 20252 min read
Why Referrals Are the Secret Weapon for Business Growth
We’ve all heard it before—referrals are the lifeblood of business growth. But are you actually tapping into their full potential?
Andrea Goodman
Nov 6, 20243 min read
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